About us

Established by Lily Fowkes, almost 25 years ago, Lillies specialised in celebration cakes, cake decorating equipment as well as offering cake decorating & sugarcraft courses for the public.

In 2006 Lillies moved to its current location on Outram Street. Shortly after the move, Lily’s daughter Rebecca joined the family business, where together they launched into bridal wear and changed the name to Couture at Lillies. The bridal wear grew in demand and as a result the mens formal wear collection was introduced to help the store become a one stop destination for brides and grooms.

2013 was an eventful year for Lillies. Not only did Lily make a life changing decision to retire but Rebecca also decided to pursue her career in accountancy. The business changed ownership in October 2013 but remained within the family as Lily’s daughter-in-law, Louise, took over.

With a knowledge of the business and a background in interior design, the first port of call was to give the store a makeover. Reflecting our high standards in customer service by giving the store a boutique feel, we now offer the complete package to our customers. The 3 month renovation project was completed in January 2014 just in time for our relaunch party where we hosted a designer weekend, by Alfred Angelo. Customers old and new came to celebrate and to wish Lily, Rebecca & Louise well in their new ventures.

Couture at Lillies is now simply known as Lillies…with the Bridal Boutique on the ground floor, showcasing our bridal collections by Sophia Tolli, Ladybird and The Grooms Room to the first floor, specialising in suit hire

Moving forwards we aspire to give customers the boutique experience they expect from bridal gown shopping alongside the friendliness that our store has always been known for. Our in-store alterations team, bridal accessories and suit hire in The Grooms Room ensure that we provide stress free wedding preparations, all under one roof.

New Shop Exterior

Bridal Boutique Interior

Fitting Area

Shop Interior - Mid Makeover